Cheetah Digital

As a shared asset between the brand and content teams, I managed a small group of producers and designers to lead all digital content production.

Notable achievements include a rebrand of all web assets, new design strategy for email/social media channels, new methods to produce product & client success videos, implemented motion-based ads and helped curate a new digital content strategy for 2020/2021.

• Produced all content for Signals20, Cheetah Digital’s 9-week virtual content series. Traveled the country to shoot 15 customer stories during 2020, so customers could remain in their location. Managed & produced all livestream productions.

• Managed tasks/deadlines, communicate roles, and field re quests from other departments and regions for content.
• Managed, produced, and curated new content and digital deliverables to support brand recognition/identity efforts.
• Website rebrand, motion graphics, HTML banner ads, product & client success videos, 4 podcasts, and multimedia content.
• Joined the fully-remote Cheetah team during COVID, producing 124 new videos assisting in an increased 43% conversion rate.

• Award winner for ‘Martech Breakthrough Awards’ and finalist for ‘The Drum Awards - Content in 2020’